Is your website performing poorly? There are plenty of reasons your website may have a problem with performance, but what are the biggest things your website could be missing? From not using the right keywords to traffic vanishing overnight, there are many things that can keep you from being able to succeed. Below we go over three of the most common things that can happen to your website and what you should look out for if you’re experiencing these problems. Let’s take a look at one of the first things you can expect to go wrong with your website.
Keyword Rankings Dip
If your keyword rankings start to dip and fluctuate, then you’re going to have a serious problem on your hands. Keywords dipping is a terrible thing that can be difficult to fix. Most of the time, your problem is going to be utilizing the wrong keywords or implementing them in the wrong way. If you don’t properly implement a keyword, you’re going to see a dip in the rankings for your keywords. SEO marketing can be a difficult thing to get ahold of, but if you’re going to fix a keyword rankings dip, you’re going to need a professional.
Organic Traffic is Decreasing
Organic traffic dropping is a big marketing problem that is specifically focused on a lapse in serious and well-informed marketing. If you don’t have a well-informed marketing team that knows exactly what you’re going to do, you’re going to see a lapse in traffic as fewer people will see your content, your site, and your product, making for an incredibly difficult time for everyone involved. When you’re working diligently on trying to get your marketing up to par, and it keeps falling through, it might be time to look at a professional marketing company.
Traffic Drops Overnight
An immediate drop in traffic overnight can be caused by a number of things, but the first two things you need to look out for are bad publicity or a potential breach of security to your site itself. Regardless of how you have your site and your marketing department set up, you need to be ready to hunt down the reason your traffic plummeted overnight and fix it fast. If you don’t fix it, the only thing you’ll be able to do is tolerating the reduction in traffic, which will lead to fewer conversions.
If your website is suddenly performing very poorly, there is probably a reason for it, from a marketing issue to potentially a hacker breaking in. Regardless you should always be ready with a marketing team that can do what you need them to. Bear Fox Marketing is ready to help you optimize, change your strategy, input the right keywords, and so much more! We take pride in the ability to work hard and get you the results you want. Marketing is a long-term deal, and the low can be just as long as the highs if you don’t have a great team at your disposal, so contact us today!